Harinder Singh

• Built positioning, website, and full marketing foundation from zero. No product, just a model.
• Invented use cases through UX research and 24 ICP discovery interviews
• Partnered with an MMO gaming client; layered in AI-powered abuse detection with 3-strike monitoring system
• Signed 2 design partners pre-launch; managed full GTM motion through to launch

• 24 ICP interviews completed and documented
• 2 design partners signed pre-launch
• Abuse reports: ███+/month → <20 after detection rollout

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• Built complete SEO infrastructure from zero
• AI sales agents and chatbot automation for lead qualification
• Content marketing engine and automation workflows

• SEO: 0 to 210K organic visits/month
• Leads: 10x increase in qualified leads
• Paid budget: $25K/month to $0 (fully replaced by organic)
• CAC: 30% reduction

• Brand marketing strategy, digital PR and media management
• Merchandise and event monetization
• On-ground PR at international tournaments: interviews, podcasts, livestreams

• 40% brand awareness increase, 45% lead gen improvement
• 3 international championship wins

• Built full funnel from scratch: organic → paid → referral → retention
• Segmented by audience after week-2 customer interviews: women via Instagram and GMB, men via Reddit and SEO
• Local SEO, Google Business Profile optimisation, post-visit retention email sequences

• 3 months: ███ revenue increase
• 6 months: ███ revenue increase
• Growth sustained 14+ months later; blueprint replicated for a second studio

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• Rebuilt complete digital presence from zero after a prior agency scam. Every decision required evidence and transparency.
• Dual-audience paid strategy: tourist intent vs local repeat customers targeted separately from week 1
• Aggressive review velocity system with automated post-visit request sequences
• Hired and handed off to 2-person local team with full documented playbook

• ███+ 5-star reviews within 4 months
• ██+ weekly bookings entirely from digital channels

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• Managed multi-platform paid (Meta, Google, TikTok) and influencer operations at significant scale across SEA
• Led influencer strategy across MY, SG, TH, PH: negotiation, briefing, performance tracking
• Led customer communications around a major regulatory change, repositioning it as a quality signal before it became a PR crisis
• Embedded with 5-person performance team; led up to 40 people across the broader engagement

• Customer margin protected through proactive regulatory comms during the 3C certification change

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• Designed full GTM strategy for a pre-launch marketplace. No product existed yet.
• Recommended supply-first motion: secure developer listings before driving buyer traffic
• Built developer outreach playbook, MVP product scope, and PMF validation framework

• Platform launched on schedule with initial supply-side inventory secured
• Developer relationship playbook and PMF validation framework delivered

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• Full website rebuild with location-specific landing pages and schema markup
• Standardised all GBP listings across the chain: photos, hours, attributes, Q&A, keyword descriptions
• Built local citation profile across food directories; set up paid targeting competitor and near-me terms

• Top 5 for primary keywords, Top 20 for secondary
• Measurable increase in directions requests and calls from GBP across all locations

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• Fixed attribution and analytics infrastructure from zero
• Built full-funnel tracking dashboard
• Published pillar content: comparison pages and AEO layer

• Infrastructure delivered: attribution, analytics, content foundation
• No outcome metrics. Measurement stack built during engagement; growth initiatives not approved for execution

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• The full DTC playbook, run in-house: Meta, Google, and TikTok ads, social strategy, and creative production, end to end.
• Directed the ad creative myself. Tested angles against real buyer pain (too skinny, low energy, can't put on weight), not product specs.
• Mapped the buyer's journey from first ad to repeat purchase, then built the content and email/SMS to move people through it.
• Rebuilt the store to pull demand off Shopee and Lazada into owned channels, fix a rough checkout, and add subscriptions.

• RM1.23M in tracked ad sales across 5,611 orders
• Store rebuild lifted conversions ~250% and added ~$1M in annual revenue
• Cart abandonment cut 20% with automated email and SMS