# Harinder Singh

> Strategic Growth Operator, Fractional CMO, and full-stack builder based in Kuala Lumpur (remote-first). Specializes in GTM strategy, SEO infrastructure, paid acquisition, and marketing automation for B2B SaaS, ecommerce, esports, F&B, and professional services.

## Key Pages

- [Home](https://lightyoruichi.com): Personal site — Monk, Hacker, Strategist identity
- [Work / CV](https://lightyoruichi.com/work): Client case studies, experience, skills, and certifications
- [Resume (Markdown)](https://lightyoruichi.com/resume.md): Full resume in low-token markdown format
- [LinkedIn](https://linkedin.com/in/lightyoruichi)
- [GitHub](https://github.com/lightyoruichi)
- [Substack](https://substack.com/@lightyoruichi)

## Highlights

- Scaled organic traffic from 0 to 210K visitors/month (JS Morlu)
- 10x qualified lead increase with AI sales agents
- Managed ~$2.5M/month paid spend across SEA (Baseus)
- 250% ecommerce conversion lift (Nutrition Pro / MMX USA)
- 30% CAC reduction through organic channel transition
- GTM for frontier AI lab (VoiceFrom AI) — 24 ICP interviews, 2 design partners signed pre-launch
- 500+ 5-star reviews and 80+ weekly bookings built from zero (Pure Ink Bangkok)

## Contact

- Email: hari@mimrgrowthlab.com
- Booking: https://cal.com/lightyoruichi/30min
- Company: MIMR Growth Lab (https://mimrgrowthlab.com)